Brinicombe meets market demand with new bolus ranges
PRESS RELEASE: 29 July 2020
Leading animal nutrition provider, the Denis Brinicombe Group, has embarked on a global
joint venture with expert bolus manufacturer, Rumbol Products, to re-introduce the gold
standard in cattle bolus technology that has been absent from the market for over six
months, due to a devastating factory fire that ceased production.
Keith Greig, Brinicombe’s managing director, explains that the partnership is combining their
resources to advance the bolus market at a rapid pace with an exciting R&D pipeline. “With
us as the commercial partners providing technical expertise, and Rumbol as the bolus
manufacturing experts, we’re jointly well placed to drive innovation in this sector,” he says.
The first stage of this journey lies in the launch of two new brands, both of which are
underpinned with the unique cattle bolus technology in the UK and Ireland this September,
with international distribution to follow.
“The premium range of Brinibol boluses will be available to purchase directly on-farm
through the Brinicombe Agri sales team, while the Group’s trade arm, B2B Nutrition, will
supply the alternative proven EnduraBol products to the agricultural merchant trade and vet
practices,” he says.
“Although these brands are both new, they have an established marketplace pedigree with
years of scientific research and trial data behind them. So, we’ve been able to tailor them
carefully to the needs of either growing and finishing stock or breeding cows, depending on
which product you choose.”
Glen Dove, Rumbol Products general manager, explains that the technology in the new
boluses delivers a sustained, reliable supply of micronutrients throughout an extensive 240-
day supply window, to provide precision nutrition in conjunction with the animal’s needs.
“Unlike many other boluses which only provide three or four elements, the Rumbol
technology allows the new products to deliver six trace elements as well as three vitamins,”
“All this is encased within a resin coating which means a single point of erosion, preventing
inconsistent breakdown and therefore regulating the release of daily micronutrients. While
the addition of an inert weight ensures the bolus remains in the reticulum, before dissolving
naturally at the end of the product’s lifespan leaving no residue.”
The new bolus ranges will be available to purchase this November in Australia from our
exclusive distributor Tallahesse Pty Ltd - for further information about the new Brinibol and
EnduraBol bolus ranges, please visit the Rumbol website at www.livestockaustralia.com or contact Tallahesse.
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